Direct Mail EXPECTATIONS
Your Direct Mail Program can generate results that exceed your wildest expectations. Your business will generate new customer relationships as well as secure your market share through effective direct mailings.
Retail Sales Generated
A direct mail piece with a genuine "call to action" and sent to a particular geographic area should be held to a standard return on investment of seven to ten times. Example: 4-day sale, 15,000 pieces sent to local area residents requiring an investment of $5,100 should yield $40,800 - $51,000 to be judged effective. It is not unusual for these pieces to generate significantly higher rates of return! A direct mail piece with a genuine "call to action" and sent to your company's customer list should be held to a standard return on investment of ten times or more.
Restaurant Sales
Our specially designed 11X17 menu/coupon mailers will yield surprisingly powerful results and sustainable weekly revenue increases. When combined with customer loyalty programs, a direct mail program can substantially increase your business.
Protect Your Market Share
While you strive to give your customers the best possible experience when they buy from you, your competitors are working to lure your customers away every day. Direct mail can help you maintain customer relationships, build top-of-mind awareness and consumer loyalty, effectively negating others' attempts to seize your market share.
NEW CUSTOMERS
Retail statistics indicate that the cost of obtaining one new customer is $80 - $100. An effective direct mail piece can bring you literally hundreds of new customers - frequently well below the costs per customer shown above!
Targeted saturation, intelligent mailing, astounding results:
Spectrum's "targeted saturation" program is one that allows your company to benefit from the lowest possible postal rates and the fastest possible USPS delivery times. Plus you receive 100% coverage to the geographic area that most suits your needs. With targeted saturation mail, your business can reach everyone on a specified postal carrier route - every home, bar none. It's a marketing option that never fails to generate business.
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