Direct Mail ListS
There are 3 general types of mailings lists and Spectrum can help refine your targeting to get the most out of your next campaign.
1) Customer List Mailings
Your customer list is worth thousands of dollars to your business! Spectrum can work with nearly every format of customer list - or we can create one for you from your old sales receipts! Reach out to your customers to say "thank you," or invite them back to the store with a special discount. Announce your next major sales event with a special preview for your preferred customers. We have lots of pieces that work!
2) DEMOGRAPHIC LIST MAILINGS
Reach out to your targeted audience - no matter how unique your target population is, a database exists. We can help you design and mail pieces that evoke a direct response from consumers in whatever category you wish. Income select lists, hobby/sport lists, occupation lists, magazine subscription lists, credit cardholder lists, households or businesses - we can obtain the list and create the pieces that work.
3) SATURATION RESIDENT MAILINGS
Bring in new customers by reaching out through the power of Spectrum's resident list mailing program. Our proprietary "targeted saturation" program lets your piece enjoy the lowest possible postal rates while mailing all or selected parts of a particular town or area. We can obtain the routes for a given radius from your location, or choose the closest households! Our data processing staff will build the saturation resident mailing program that will work best for your business.
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