Saturation Mailings
Resident Mailings... the most effective advertising there is!
Spectrum highly recommends the use of saturation or "resident" mailings for many reasons. Resident mailings allow you to cover EVERY prospect in your geographic market area. There is no other form of advertising that can make this claim! Here are other reasons why saturation resident mailings should be included in your marketing plan:
- The post office charges much less for mailings that go a complete route and therefore do not have to be specially sorted.
- According to the U.S. Postal Service, 20% of the households in America move every year, making the viability of some lists dubious. Mailing lists, in addition to costing money to purchase and maintain the list, are often incomplete and outdated shortly after they are created.
- Our mail pieces are designed to minimize the impact of the address block and pre-printed indicia area of your piece. We use the maximum allowable space to capture the reader's attention and convey your message.
- Saturation direct mail pieces offer proven results. Companies can rely on saturation mailings several times throughout the year to generate business. Spectrum offers a variety of pieces to keep your direct mail message fresh, readable, and effective.
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