WHAT IS SPECTRUM MONTHLY?
It's simply one of the most powerful local marketing tools you'll ever find.
OVER 308,000 IN LOCAL CIRCULATION!
Why Advertise In Spectrum Monthly?
Spectrum Monthly will generate new sales and develop new customer relationships for your business in a cost effective manner!
Sales Generated
A $200 investment will require the following results to generate three times the revenue, or $600.
AVERAGE SALE: $10 X 60 coupons = $600 0.58% response
AVERAGE SALE: $25 X 24 coupons = $600 0.24% response
AVERAGE SALE: $100 X 6 coupons = $600 0.06% response
New Customers
Retail statistics indicate that the cost of obtaining one new customer is between $80-$100.
Based on this, if only FOUR new customers learn about and patronize your business as a result of one ad in SPECTRUM, your business will be on the positive side of the transaction!
Cost Per 1000
One technique for evaluating a medium is to calculate the cost per thousand or cost per household. Using this standard, a one-zone quarter-page ad will be delivered for less than 2 CENTS per household. With a quarter-page ad delivered to all zones, the cost per household drops to less than one penny per household!
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